Lee Jeans Street Campaign (Paris)

“Those old advertising and marketing folks must get jealous when they see great ideas, like this Lee jeans promo which hit the streets. Created by French agency, Tribeca, the guerrilla campaign was staged on the streets of Paris, featuring real product suspended from rope tied to buildings, so people walked underneath a clothes line of jeans as if passing underneath a bridge. Other elements included jeans hung on street poles. Lee may not have the most cutting edge product in the world but it certainly knows how to pull off a cutting edge campaign.”

via: The Cool Hunter