Siwy Denim - the brand of the moment

Launched in Spring 2005, Siwy Denim has made the journey from Downtown New York to the height of LA’s hottest celebs. A favourite of Kate Moss (which in itself guarantees immediate credibility), Christina Aguilera, Beyonce, Lindsay Lohan, Rachel Bilson and Hilary Duff, these are THE denims of the moment. 

From the Siwy Website: ” Every pair of Siwy denim is adorned with a hand-crafted label made out of vintage feedsacks. Between the 1880’s through the 1940’s the bags, as much as the goods they contained, became wildly advertised items. Although there is no definition for the term ‘feedsack’ it was an integral part of rural American life. Historically, the bags have unique patterns
on them that utilize an array of colors, made from cotton or burlap woven together. Before it was ever fashionable, the sacks were recycled into garments and quilts. Siwy utilizes this same idea to create a unique labeling system that can ensure the owner that they are not only getting a piece of American history but a unique label that the owner can really feel is special because of the limited run of labels per print.”